Georgian, worn daily.Printed to order · US & EUA culture you can wear
GENATSVALEგენაცვალე
GENATSVALE clothing campaign in Tbilisi, Georgia

Georgian spirit. Worn your way.

MoreThanClothes

Georgian culture, timeless stories and everyday style. For everyone who carries a little curiosity with them.

Shop the drop
01TBILISI, GEORGIA
Discover
PEOPLE.
PLACES.
STORIES.
ON CLOTHES.
CAMPAIGN CONCEPT

01 / Collections

People. Places. Stories. On clothes.

A little Georgia, wherever you go. Explore four chapters of a culture with plenty to say.

Model wearing the wine red Araushavs hoodie with small Georgian lettering in a Tbilisi laneCAMPAIGN CONCEPT

არაუშავს / ARAUSHAVS

Some words feel like home.

A word that does not quite translate. A table that always has room. A city you carry with you. Georgian stories, made part of the everyday.

New collection
არაუშავს.
IT’S ALL RIGHT. IT ALWAYS WILL BE.

GEORGIA, WHEREVER YOU ARE

A little homeland. A world of possibility.

Our roots. Our character. A story that keeps moving.

From Georgia. With love.

Georgian roots. Open to the world.

You do not have to be Georgian to feel at home here. These pieces are for everyone who loves culture, stories and their own way of dressing.

Read our story