No storefront. No dead stock.

Nothing is made in advance. Your piece goes into production two to three days after checkout, which is why there is no dead stock, no end-of-season landfill run, and no sizes that quietly disappear. It also means the wait is real — four to nine business days on top of production, tracked.

Orders route to a facility in the United States or the EU based on the delivery address, so a customer in Tbilisi is not paying to fly a hoodie across an ocean. You do not choose this and you do not need to.

A small mark on the chest, and the full graphic across the shoulder blades — spec boxes, a Georgian headline, the fine print. Water-based pigment into the fibre rather than a plastic layer on top, so it softens with the shirt instead of cracking off it.

Mkhedruli has thirty-three letters, no uppercase, and no sibling script anywhere on earth. It is never stretched, never tracked out, and never set in a typeface that was designed for Latin and had Georgian bolted on afterwards.

Unworn pieces come back within thirty days. If the print is wrong we replace it and you keep the first one — sending a misprinted shirt back across a border costs more than the shirt.

The cut is deliberately relaxed with a dropped shoulder. Between sizes, or if you want it properly oversized, take the next one up. The most reliable method: measure a shirt you already like flat across the chest, double it, and match that number in the table on any product page.